SPEAKER, FINANCIAL EDUCATOR & AUTHOR

Pascale Helyar OAM

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About Pascale Helyar OAM

Pascale is an Australian financial educator, keynote speaker and author of 'Rich Woman, Poor Woman'. Her career, spanning three decades in financial services, fintech and gender equality, has enabled her to develop the Financial Action Blueprint (FAB). FAB is a rare practical behavioural framework that turns financial insight into action, allowing women to build real wealth. Using FAB, Pascale changes how women relate to money, and how quickly they act.

Through working with thousands of women, and her lived experience as a working mother of three, Pascale understands perfectly how financial decisions are shaped by life stages and trade‑offs. Pascale has identified that financial inaction is not just a knowledge problem; it’s a behavioural one. It’s driven by hidden forces — social, cultural and interpersonal — that quietly delay decisions and erode financial agency over time.

Pascale is a twice-exited founder; her most recent exit is Grow My Money (now Finder Shopping), a world-first solution addressing the gender superannuation gap. Her work has helped Australian women contribute millions of additional dollars into their superannuation, addressing a system where one in six women retires into poverty.

Her leadership and insight is sought by organisations navigating financial inclusion, digital transformation and the future of wealth.

She is an in-demand keynote speaker, media commentator and the host of the Dare to Be Rich podcast.

EDUCATOR

Pascale is a changemaker, wealth futurist and multi award-winning entrepreneur who uses innovation to solve big-picture problems. Her ability to simplify financial concepts and uncover the behavioural drivers for financial decision-making makes her a trusted voice in financial education. Her work focuses on helping individuals and organisations move beyond knowledge, and put meaningful financial action into place.

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SPEAKER

Pascale is an in-demand keynote speaker known for her ability to simplify financial systems into relatable and practical steps. Using her depth and breadth of financial services experience, she combines real-world case studies with clear strategies that audiences can implement right away. Unlike others, Pascale helps audiences understand why they haven’t taken ownership of their finances, and how to take action to change that.

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AUTHOR

In 'Rich Woman, Poor Woman', Pascale shares the unique insights and strategies gained from a 30-year career in financial services, specialising in superannuation. The book provides a practical and accessible guide to navigating superannuation, written in an easy-to-read, relatable and fun manner. The book helps readers overcome common barriers and start the transformative journey to long-term financial security.

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New release

Rich Woman, Poor Woman

From overwhelm to in control – how to plan for your financial security

‘Rich Woman, Poor Woman’ is a timely and essential guide for women seeking to take control of their financial futures, starting with a confrontation of the alarming statistic that 1 in 6 women in Australia retires into poverty.

The book sheds light on Australia’s superannuation system, aiming to demystify this complex but crucial part of personal financial planning. Through easy-to-follow strategies tailored to women of all ages, Rich Woman, Poor Woman offers practical advice on making one’s superannuation work harder and smarter. In an easy-to-read style, Rich Woman, Poor Woman explores:

What exactly is super, and how it can work harder for you
How to adopt super money habits and make a plan to achieve financial independence
Set and forget strategies to grow your super faster
Hacks for all ages: women in their 20s, 30s, 40s, 50s and 60s.

Tracey Spicer AM praises it with ‘Every woman should read this book. Buy it for your female relatives and friends! The style is fun and easy to read, with Pascale using analogy, metaphor and storytelling to bring the dry subject of superannuation to life. These tips and tricks are life-changing. Rich Woman, Poor Woman gets right to the heart of the gendered nature of our relationship with money and the structural causes of the superannuation gap. This is an essential handbook for anyone who cares about a fairer future.‘