SPEAKER • FINANCIAL EDUCATOR • AUTHOR

Pascale Helyar OAM

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About Pascale Helyar OAM

Financial empowerment - made simple and inevitable

Pascale is an Australian financial educator, keynote speaker and author of 'Rich Woman, Poor Woman'. She created the Financial Action Blueprint (FAB), drawn from 30 years in financial services, fintech and gender‑equality work. FAB is a rare practical behavioural framework that converts financial understanding into decisive action and measurable wealth. Using FAB, Pascale changes how women relate to money, and how quickly they act.

Through working with tens of thousands of women and as a working mother of three, Pascale knows financial inaction isn’t just a knowledge problem - it’s behavioural. She surfaces hidden social, cultural and interpersonal forces that delay decisions, replacing them with practical tools that make action inevitable.

Pascale’s most recent exit as founder is Grow My Money (now Finder Shopping), a world‑first solution tackling the gender wealth gap, which has helped Australian women contribute millions of dollars to their superannuation, mortgage and savings.

Her leadership and insight are sought by organisations ready to support their employees’ financial participation and confidence.

She is an in‑demand keynote speaker, media commentator and host of the Dare to Be Rich podcast.

EDUCATOR

Pascale is a changemaker, wealth futurist and multi award-winning entrepreneur who uses innovation to solve big-picture problems. Her ability to simplify financial concepts and uncover the behavioural drivers for financial decision-making makes her a trusted voice in financial education. Her work focuses on helping individuals and organisations move beyond knowledge, and put meaningful financial action into place.

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SPEAKER

Pascale is an in-demand keynote speaker known for her ability to simplify financial systems into relatable and practical steps. Using her depth and breadth of financial services experience, she combines real-world case studies with clear strategies that audiences can implement right away. Unlike others, Pascale helps audiences understand why they haven’t taken ownership of their finances, and how to take action to change that.

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AUTHOR

In 'Rich Woman, Poor Woman', Pascale shares the unique insights and strategies gained from a 30-year career in financial services, specialising in superannuation. The book provides a practical and accessible guide to navigating superannuation, written in an easy-to-read, relatable and fun manner. The book gives readers practical tools that make action inevitable, to start the transformative journey to long-term wealth.

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New release

Rich Woman, Poor Woman

From overwhelm to in control – how to plan for your financial security

‘Rich Woman, Poor Woman’ is a timely and essential guide for women seeking to take control of their financial futures, starting with a confrontation of the alarming statistic that 1 in 6 women in Australia retires into poverty.

The book sheds light on Australia’s superannuation system, aiming to demystify this complex but crucial part of personal financial planning. Through easy-to-follow strategies tailored to women of all ages, Rich Woman, Poor Woman offers practical advice on making one’s superannuation work harder and smarter. In an easy-to-read style, Rich Woman, Poor Woman explores:

What exactly is super, and how it can work harder for you
How to adopt super money habits and make a plan to achieve financial independence
Set and forget strategies to grow your super faster
Hacks for all ages: women in their 20s, 30s, 40s, 50s and 60s.

Tracey Spicer AM praises it with ‘Every woman should read this book. Buy it for your female relatives and friends! The style is fun and easy to read, with Pascale using analogy, metaphor and storytelling to bring the dry subject of superannuation to life. These tips and tricks are life-changing. Rich Woman, Poor Woman gets right to the heart of the gendered nature of our relationship with money and the structural causes of the superannuation gap. This is an essential handbook for anyone who cares about a fairer future.‘