Pascale Helyar OAM

Pascale Helyar OAM is a changemaker, futurist and seasoned financial storyteller whose career spans three decades in financial services, including 15 years as an entrepreneur. Motivated by a conviction that complex financial systems should serve everyone, she has turned innovation into action – founding, advising and scaling startups that tackle entrenched gender inequities in wealth. Her most notable venture, Grow My Money, was a world‑first platform that let users convert everyday shopping into mortgage or superannuation savings and was acquired by Finder, demonstrating Pascale’s rare ability to build practical, scalable solutions that attract market leaders.

Pascale’s career blends senior institutional experience with entrepreneurial grit. She held senior marketing roles at JPMorgan Asset Management, BT Financial Group and BNP Paribas before moving full time into the startup ecosystem. Her leadership has repeatedly beaten the odds: she is a twice‑exited founder who has secured VC funding and taken multiple businesses through successful liquidity events. For services to business and women’s affairs she was awarded the Medal of the Order of Australia (OAM), reflecting both impact and recognition at the national level.

An accomplished communicator, Pascale distils complex superannuation and wealth concepts into clear, actionable guidance – a superpower that underpins her work as an author, media commentator and speaker. Her debut book, ‘Rich Woman, Poor Woman’, explores the systemic challenges women face with superannuation and offers pragmatic pathways to change. She is the creator of the Dare To Be Rich podcast and platform and regularly contributes op‑eds to national outlets including the Sydney Morning Herald, The Age and Morningstar.

Pascale also brings policy perspective and advocacy experience, having served as Director of Communications for the Australian Gender Equality Council. Sought after by corporate and conference clients alike, she delivers evidence‑led, story‑driven keynotes that educate, mobilise and inspire behavioural change – equipping organisations and women with the knowledge and tools to close the gender wealth gap and look forward to a better financial future.